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Branding the Modern Mutual

  • May 23, 2018
  • 10:00 AM - 11:00 AM
  • PAMIC Online

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Webinar Focuses on "Branding the Modern Mutual" 

The mutual insurance industry has a long and rich history of serving communities and policyholders. Throughout that rich history, the companies that have been able to prosper and grow embraced change through their product lines, technology, and marketing strategies. In the digital era it is crucial that companies maintain a positive brand. Join us on May 23, 2018 for a webinar that is focused on creating a positive brand for your company.  

Presenters: 

Randy Fulmer, Assistant Vice President, Manager of Marietta Marketing, Donegal Insurance Group


Christopher C. Oehrle, Vice President, Marketing and Agency Relations, The Philadelphia Contributionship

Overview:

Marketing the modern mutual is a multi-faceted challenge. Companies can interact with customers quicker and through more avenues than ever before. 

This webinar will feature two interesting case studies on how mutual companies connect with their policyholders and the communities they serve. Attendees will learn about the branding process from the perspective of the oldest mutual company in America, The Philadelphia Contributionship. Chris Oehrle, Vice President of Marketing and Agency Relations, will discuss the strategies he helped implement at the Contributionship to refresh and revitalize their historic brand. 

Attendees will also learn about grassroots marketing efforts. Randy Fulmer, Vice President, Manager of Marietta Marketing, of Donegal Mutual Insurance will discuss the way that his company connects with the community on a local level. 

About the Presenters:

Randy Fulmer currently serves as the Assistant Vice President, Manager of Marietta Marketing for Donegal Insurance Group where he oversees the field staff calling on their agents in Pennsylvania, Maryland and Delaware. He and his staff provide Donegal appointed agents in those states with regular updates on insurance product offerings, systems training and sales and business development strategies that will benefit both the agent and Donegal.  Prior to his current position, Randy worked as a Territory Sales Manager for Southeastern and South Central Pennsylvania.  He holds a CIC designation from the National Alliance and graduated with a Bachelor of Science in Business Administration from West Chester University.

Chris C. Oehrle, oversees agency relations and marketing for the Philadelphia Contributionship. Recently his focus has been on refreshing and managing his company's historic brand. Before joining the Contributionship, Oehrle served as Director of Business Development for Quaker Special Risk and as the SVP for Weichert Insurance Agency.

How to Join:

On the day of the webinar all attendees can launch the presentation by clicking here and completing a small download. 

Please register for the webinar if you are interested in attending. A link to the presentation will be emailed to participants prior to the event. We look forward to an interesting webinar on the Branding the Modern Mutual. 

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